Olfen Patch- Golden Hammer 2008 Best Use of Media Gold (We Do*)

*Creative idea: OLFEN Patch is analgesic and anti-inflammatory plaster used in cases of back, joint pains and stiffness. The main idea was to make insert like plaster and stick it ON EDITORIAL pictures of magazine to be more visible, show easy usage of plaster and to create a BUZZ. We stick it on popular Ice-hockey player s neck, on women s ankle and knee making associations that they are using it already. The message on plaster: Don t let it hurt anymore!

Agency: UniversalMcCann Latvia

Country: Latvia

Entry title: Olfen Patch

Product/Service: Medicine

Brand name: Olfen Patch

Advertiser: Mepha Baltic

Account director: Daina Krieva

Media Planner: Liva Vecrinka

Creative director: Gatis Rozenfelds, Inorek&Grey

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